Top Trends Every Salesforce Marketing Cloud Developer Should Follow

One thing that helps every business reach its customers is how effectively they maintain their marketing strategies. Even for a Salesforce Marketing Cloud developer, it is essential to stay updated on the latest marketing trends that could help in gaining more attention of customers towards the business. 

The marketing landscape is undergoing significant changes, requiring businesses to stay constantly updated to avoid missing out. This blog will discuss the top marketing trends that top Salesforce consulting firms are considering to keep businesses ahead in the race, especially those using Marketing Cloud.

Best Trends Every Salesforce Marketing Cloud Developer Should Try

To stay ahead in the business world, you always need to follow the best and most trending marketing strategies that could improve the brand image. Any Salesforce Marketing Cloud developer would be aware of the changes that are happening in the Salesforce and business ecosystem. So, here we are covering these marketing trends that could change the entire business game.

1. AR, VR Marketing Strategies

At one of the Salesforce conferences for marketers and commerce, the official announcement of NFT Cloud was made. Salesforce effectively communicated that security, privacy, and sustainability are at the heart of NFT Cloud’s design. This sets a gold standard for organizations delving into Web3 technologies and also paves the way for efficient marketing for their business.

2. Analyze Performance in Real-Time

When we think about real-time, we instantly think of Genie. Real-time data processing was a major focus in the latter half of 2022.

As the number of data sources continues to grow, marketers are tracking more metrics each year across every stage of the funnel. Speed to insight has become a crucial competitive advantage, with 72% of top-performing marketers capable of analyzing marketing performance in real time.

3. CDP

Marketing Cloud CDP (Genie) has been integrated into the Marketing Cloud suite, which is traditionally seen as a B2C marketing solution, ideal for transactional purchases. Marketing Cloud Account Engagement can help to sync Salesforce marketing offerings while CDP gains traction among B2B marketing organizations.

4. Extensibility

Extensibility helps to focus on maximizing the potential of marketing approaches. Enabling effective integration eliminates inefficiencies, streamlines data aggregation from various sources, speeds up processes, and reduces manual work.

“Extensible orchestration” has become a buzzword among Salesforce marketing experts over the past couple of years. But what does it actually mean? It refers to the ability to add new capabilities and functionalities seamlessly. In the same way, businesses also consider Salesforce integration services to extend their app functionalities.

5. Focus on Advertising

When it is about improving the brand’s presence and making it visible in a crowded market, advertising is a great way to achieve it so the business stays on top of mind for consumers. The right advertising strategies can help to reach new customers while keeping existing ones engaged. 

Advertising connects products and services with the right audience, overcoming geographical barriers. It helps in positioning a product or service in the market to help businesses to highlight their unique features, benefits, and value propositions. This differentiation from competitors helps shape consumer perceptions and drives brand success.

6. Personalization

Salesforce’s personalization capabilities extend far beyond a simple platform; it’s a real-time personalization and decision-making powerhouse that enables one-to-one engagement across multiple channels. This advanced system is designed to create a comprehensive view of each customer and prospect. ‘

By integrating detailed behavioral analytics, first-party data, and machine learning with your existing data, a Salesforce Marketing Cloud developer can build a cohesive understanding of your audience. This holistic view facilitates personalized interactions at every touchpoint where customers engage with your brand.

Using configurable rules and AI-driven decision-making, the platform intelligently determines the most appropriate actions or messages for every customer interaction. Its power spans beyond individual channels, allowing for data activation across various platforms and devices, ensuring highly relevant and personalized experiences. Insights gathered from one channel inform and enhance personalization strategies across all others, creating a seamless and cohesive customer experience.

7. Marketing Collaboration

It turns out that the return to the office didn’t happen for everyone. Distributed teams are now a permanent fixture, with flexibility being the primary request from employees across the organization. A silver lining from the pandemic is that marketers have shown they can collaborate effectively even when not physically together.

Salesforce has integrated with various collaboration technologies—on average, four per organization, according to Salesforce data—and 70% of marketing leaders anticipate these investments will be long-lasting. There was a time when investing in “collaboration” wasn’t seen as directly impacting the bottom line. Platforms like Pardot and Slack have proven to be efficient tools for businesses to collaborate across the organization. You can leverage these platforms with the help of top Salesforce consulting firms and make the most of them.

Hire a Salesforce Marketing Cloud Developer for your Business

These are the marketing trends that could help a Salesforce developer transform their business strategies and help them grow. Following these trends while managing Salesforce efficiently can help improve operations and keep a business on top of its customer’s minds. However, working on these strategies can be a tricky game as it requires a skilled expert to handle them. Contact us and get certified experts for your business that would transform your marketing approach.